DCWDesign
1421753633040.jpeg

GQxGap

GQxGap

 

Creative Direction: Suzi Jones

Each year, Gap launches the GQ for Gap collection, where GQ-approved designers create cutting-edge capsule collections for the Gap. Deliverables for this campaign included windows, signage and in-store experience for global flagships. Assets were adapted for OOH, digital and social media campaigns. Global flagship stores received custom designed 'shop in shop' concepts and many sold out within 24 hours.