Daniel C. Wiggins Design
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GQxGap

GQxGap

 

Each year, Gap launches the GQ for Gap collection, where four designers create four cutting edge capsule collections for Gap. As a lead on this project, I designed windows, signage and the in-store experience for global flagships and events. 

Creative Director: Suzi Jones.

 

Global flagship stores received custom 'shop in shop' concepts. Two collections sold out within 24 hours.

 
 

The creative was adapted for Gap.com and used for promotional emails, web banners and social media.