For New Orleans Athletic Club, one of the oldest members-only athletic clubs in the nation, I developed a compete rebrand and brand positioning exercise to bring the club into the digital age. The package included identity/logo design, brand positioning, social media strategy, advertising and merchandise design and development.
For NOAC, we repositioned the club as true lifestyle brand. A brand with a rich history, but uniquely positioned for today.
While many "heritage" brands try to recreate a sense of history, NOAC is truly an authentic heritage athletic brand, with archival images and objects dating back 100 years.
NOAC is beyond a gym, and beyond fitness. We applied this idea to our branding, which included custom logo variations.
Taking inspiration from NOAC's image archives, we designed a full collection of athleisure clothing, for the gym, and beyond.
Expanding on the 'Beyond' theme, we used historic NOAC images and created their first integrated ad campaign.
And finally, a new social media strategy was developed to elevate NOAC, appeal to a younger generation and establish NOAC as a true lifestyle brand.