Daniel C. Wiggins Design
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New Orleans Athletic Club

For New Orleans Athletic Club, one of the oldest members-only athletic clubs in the nation, I developed a compete rebrand and brand positioning exercise to bring the club into the digital age. The package included identity/logo design, brand positioning, social media strategy, advertising and merchandise design and development. 

For NOAC, we repositioned the club as true lifestyle brand. A brand with a rich history, but uniquely positioned for today.

For NOAC, we repositioned the club as true lifestyle brand. A brand with a rich history, but uniquely positioned for today.

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While many "heritage" brands try to recreate a sense of history, NOAC is truly an authentic heritage athletic brand, with archival images and objects dating back 100 years.

While many "heritage" brands try to recreate a sense of history, NOAC is truly an authentic heritage athletic brand, with archival images and objects dating back 100 years.

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NOAC is beyond a gym, and beyond fitness. We applied this idea to our branding, which included custom logo variations.

NOAC is beyond a gym, and beyond fitness. We applied this idea to our branding, which included custom logo variations.

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Taking inspiration from NOAC's image archives, we designed a full collection of athleisure clothing, for the gym, and beyond.

Taking inspiration from NOAC's image archives, we designed a full collection of athleisure clothing, for the gym, and beyond.

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Expanding on the 'Beyond' theme, we used historic NOAC images and created their first integrated ad campaign.

Expanding on the 'Beyond' theme, we used historic NOAC images and created their first integrated ad campaign.

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And finally, a new social media strategy was developed to elevate NOAC, appeal to a younger generation and establish NOAC as a true lifestyle brand.

And finally, a new social media strategy was developed to elevate NOAC, appeal to a younger generation and establish NOAC as a true lifestyle brand.

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