Daniel C. Wiggins Design
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NOAC

New Orleans Athletic Club

 

For New Orleans Athletic Club, one of the oldest members-only athletic clubs in the nation, I developed a compete rebrand and brand positioning exercise to bring the club into the digital age. The package included identity/logo design, brand positioning, social media strategy, advertising and merchandise design and development. 

 

For NOAC, we repositioned the club as true lifestyle brand. A brand with a rich history, but uniquely positioned for today

 
 

While many "heritage" brands try to recreate a sense of history, NOAC is truly an authentic heritage athletic brand, with archival images and objects dating back 100 years

 
 

NOAC is beyond a gym, and beyond fitness. We applied this idea to our branding, which included custom logo variations

 
 

Taking inspiration from NOAC's image archives, we designed a full collection of athleisure clothing, for the gym, and beyond.

 
 

Expanding on the 'Beyond' theme, we used historic NOAC images and created their first integrated ad campaign