Daniel C. Wiggins Design


New Orleans Athletic Club


For New Orleans Athletic Club, one of the oldest members-only athletic clubs in the nation, I developed a compete rebrand and brand positioning exercise to bring the club into the digital age. The package included identity/logo design, brand positioning, social media strategy, advertising and merchandise design and development. 


For NOAC, we repositioned the club as true lifestyle brand. A brand with a rich history, but uniquely positioned for today


While many "heritage" brands try to recreate a sense of history, NOAC is truly an authentic heritage athletic brand, with archival images and objects dating back 100 years


NOAC is beyond a gym, and beyond fitness. We applied this idea to our branding, which included custom logo variations


Taking inspiration from NOAC's image archives, we designed a full collection of athleisure clothing, for the gym, and beyond.


Expanding on the 'Beyond' theme, we used historic NOAC images and created their first integrated ad campaign