Daniel C. Wiggins Design

CV

Daniel C. Wiggins
Art Direction & Graphic Design

 

Experience Areas:

Retail/Fashion
Luxury Brands
Beauty
Hospitality
Real Estate
Nonprofit/NGOs 

Skills:

Branding/Brand Positioning
Art/Design Direction
UX/UI
Web/Interactive & Responsive Design
Ad/Email/Web Campaigns
Brand Guidelines
Social Media Development
Environmental Design
Surface & Pattern Design
Typography


Professional Experience:

Resource Branding & Design
Art Director, May 2017–present

Currently an art director/graphic designer at Resource Branding & Design. We are deeply devoted to creating engaging identities and compelling narratives that combine to deliver a powerful first impression. We have a passion for the big picture but we delight in the little details that bring a brand to life and reflects the core purpose of your business or the unique essence of a place. 

TSYS
Interactive Art Director, October 2015–May 2017

  • Served as creative lead designing unique digital, web and mobile-first experiences for TSYS financial clients and partnered with development teams to implement product releases across all devices 
  • Gathered analytics, create infographics, data visualizations and marketing presentations for key stakeholders
  • Increased cardholder engagement and redemptions year over year across all brands through strategic marketing initiatives  
  • Elevated print and digital marketing materials and delivered strong financial return on direct mail campaigns 

Freelance & Agency Work
Art Director/Senior Graphic Designer, 2008–present

  • Partner with freelance clients to develop cutting-edge brand communication materials across multiple channels and mediums
  • Pitch original concepts to clients for brand campaigns, product launches, event activations and social media platforms
  • Create and release production-ready assets for prints and digital verticals 

Clients Include: Bloomingdale’s, Tiffany & Co., InStyle Magazine, Howard Hughes Corporation, Badger & Winters (Avon, Laura Geller Beauty), Lloyd & Co. (Estee Lauder), J.Crew, Equality NC Foundation, Connecticut Coalition for Achievement Now (ConnCAN), and the US Soccer Foundation  

Tiffany & Co.  
Freelance Art Director » April–July 2015

  • Designed new store opening collateral, magazine, newspaper and global OOH advertising for T&Co.’s advertising and PR teams
  • Concepted promo materials for the ‘Return to Tiffany’ relaunch campaign

Gap Inc.
Senior Brand Designer, August 2013–February 2015

  • Designed and art directed campaigns across global marketing verticals for digital, print and in-store collateral
  • Served as design lead for the 2014 GQxGQ collaboration which included store windows, signage, OOH and digital advertising, and event activations. The campaign was a success as many items sold out within 24 hours 
  • Designed custom window and instore creative for international flagship stores 
  • Partnered with external vendors and aligned budgets for Gap’s fleet of global flagship stores 
  • Developed creative for pop-up stores and PR event activations 
  • Partnered with merchants to translate seasonal fashion concepts into store windows and instore product instillations 
  • Increased customer engagement at global flagship stores and elevated brand experience in top US market stores

J.Crew
Freelance Digital Designer, March–July 2013

  • Partnered with merchants, photo stylists and copywriters to translate seasonal fashion concepts into dynamic email campaigns 
  • Delivered digital assets across all devices for email and jcrew.com 
  • Partnered with digital production teams to ensure flawless digital execution across devices

Moroccanoil
Senior Designer, July 2012–March 2013

  • Directed a global creative team of 5 designers and production artists, project-managed advertising calendars and released assets to publications 
  • Concepted innovative digital, print and social media campaigns, elevated marketing materials and established brand guidelines 
  • Art directed Moroccanoil’s ‘Discover the Original’ campaign, which was featured in full-spread advertising in Vogue, Elle, Harpers Bazaar and translated for over 20 countries

Starwood Hotels & Resorts
Freelance Brand Designer » August 2011–July 2012

  • Worked on global branding projects for three iconic Starwood brands: Sheraton, Westin and W Hotels  
  • Projects included environmental graphics, branded collateral, photoshoots and retouching, brand strategy and style guide development 

RTI International
Graphic Designer, July 2008–November 2010, May 2016-present

  • Worked in Publishing Services for one of the world’s largest nonprofit research organizations 
  • Projects included logos, conference graphics, infographics, annual reports and a graphic novel for the U.S. Military 

Education

Pratt Institute
New York, New York
MFA in Communication Design
December 2012

Danish Design School
Copenhagen, Denmark
Textile Design Intensive
Summer 2011

SVA
New York, New York
Milton Glaser Summer Program
Summer 2009

Appalachian State University
Boone, North Carolina
BFA in Graphic Design
May 2008