Client: Enfold Properties
Smith & Porter is a multi-family development in the Landmark Historic District of Castleberry Hill in downtown, Atlanta. Consisting of 115 units, the branding of S&P was inspired by the site’s location inside Atlanta’s historic rail corridor. Brand guidelines, promotional materials, environmental graphics and a website was developed for Smith & Porter, delivering in 2019.
Custom maps were created directly inspired by authentic fire insurance maps from the 1800’s.
While the branding and design of Smith & Porter is inspired but the past, the Class-A amenities will stand out in today’s luxury apartment market. The branding displays a nod to the past with modern sensibilities.