Client: Enfold Properties
Smith & Porter is a multi-family development in the landmarked district of Castleberry Hill near downtown, Atlanta. Consisting of 115 units, the branding of S&P was inspired by the site’s location inside Atlanta’s historic rail corridor. Deliverables included brand guidelines, promotional materials, website and environmental graphics.
Custom maps were created directly inspired by authentic fire insurance maps from the 1800’s.
While the branding and design of Smith & Porter is inspired but the past, the Class-A amenities will stand out in today’s luxury apartment market. The branding displays a nod to the past with modern sensibilities.